CRM · AUTOMATION · SALES OPERATIONS

Transforming businesses through smarter systems and better operations.

Connect your lead generation, CRM and sales processes with practical support across automation, pipelines, reporting and ongoing systems administration - without the cost of hiring a full-time systems or RevOps specialist. 

Systems & CRM Operations

 Improve how your business systems are structured, connected and managed. From CRM data, pipelines and lifecycle stages to everyday tools and processes your team relies on. 

Automation & Process Improvement

 Reduce repetitive work and create more consistent processes with practical automation, workflows, notifications, handovers and better-connected systems. 

Reporting & Business Visibility

Create clearer reporting across leads, sales activity, pipeline, revenue and business performance so you can make decisions with more confidence. 

TB Ops Snapshot

Practical systems and operations support

5 +

Years of CRM & Sales Ops Experience

50 +

 Workflows Built & Supported 

100 %

 Remote Client Support 

100 k +

 Annual Savings Supported 

Founder
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Founder

Tanya Barnard

I help businesses bring structure to the systems behind their lead generation, customer management and sales processes. From CRM organisation and workflow automation to reporting, follow-up and ongoing systems administration, TB Ops Consulting provides practical, hands-on support for teams that need their operations to work better - not become more complicated.

I have extensive experience working directly alongside founders, executives and senior leadership, as well as across sales, marketing, client services and finance teams. This gives me a practical understanding of what each department needs, where processes break down and how systems, data and handovers should connect across the business.

With experience across HubSpot, LinkedIn lead-generation tools, email marketing, paid campaigns, reporting and sales operations, I focus on connecting the full process rather than treating each tool or department in isolation.

TB stands for Transforming Businesses.

It reflects the purpose behind TB Ops: helping companies improve the systems, processes and operations that support sustainable growth.

Simpler systems. Clearer processes. Better operations.

Flexible support depending on what your business systems currently need

Ways I Can Support Your Team

1
One-off Support

CRM Clean-Up

Clean up duplicate, outdated or inconsistent CRM data and fix the structure behind it so your team can work from more reliable information.

2
Project Support

CRM Optimisation

Improve pipelines, lifecycle stages, properties, automation and reporting around a specific sales or customer process.

3
Ongoing Support

CRM Administration

Ongoing help with users, properties, workflows, reporting, troubleshooting and day-to-day CRM management.

4
Digital & Systems

Business Setup & Support

 Practical help setting up and connecting the everyday systems your business needs, including websites, business email, calendars, Facebook business accounts, basic CRM setup, forms, meeting tools and other digital essentials. 

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HubSpot CRM Architecture Redesign

Redesigned a duplicate-heavy Contact structure into a scalable Deal-based CRM model, including data clean-up, migration, automation and reporting rebuilds. 

 

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Client Success Handover & Lifecycle Automation

Built a connected post-sale process across Sales, Client Success and Delivery, using workflows, handovers, lifecycle tracking and automation without relying on Service Hub.

 

LinkedIn - Dripify Case

LinkedIn Outreach, CEO Voice & CRM Handoff

Built and managed multi-segment Dripify campaigns from the CEO’s LinkedIn profile, combining AI-assisted voice modelling, lead qualification and HubSpot follow-up to move prospects from first contact to booked discovery calls.

 

Tools & Platforms

Platforms I work with

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linkedin
wordpress
elementor
google_analytics
google_sheets
Our Process

From business challenge to practical improvement

I start by understanding what is not working, map the process and systems involved, then build or improve the solution.

1

Discovery & Process Review

I discuss your goals, current systems, operational challenges and where leads, data or follow-up are getting stuck.
2

Solution Planning

I map the required process, recommend the right improvements and define the systems, automation and support needed.
3

Build, Support & Improve

I implement the agreed changes, test the process and provide ongoing support, documentation or optimisation where required.
Ready to improve your systems?

Let’s bring more structure into your business operations.

Whether you need help improving one process or ongoing support across your CRM, automation and sales systems, let’s identify the most practical place to start.

Let’s discuss what needs improving

Book a discovery call to talk through your current systems, operational challenges and the support that would make the biggest difference.