Custom-coded page templates
Pages were built as reusable HubSpot templates rather than treating every page as a separate one-off design.
CASE STUDY · HUBSPOT CMS & WEBSITE OPERATIONS
Building the TB Ops website inside HubSpot.
A practical example of using HubSpot's website and CMS tools as part of the wider CRM, marketing and sales operations environment.
HubSpot CMSCustom TemplatesCRMMeetingsSEO / AEO Foundation
THE PLATFORMWebsite built and hosted through HubSpot
THE CONNECTIONWebsite, CRM, forms and meeting flow in one environment
THE HOSTING MODELNo separate website hosting fee outside HubSpot
A website that supports the CRM and sales process, not a standalone brochure.
The TB Ops website was built using HubSpot's website and CMS tools so the public site could sit directly alongside the CRM, forms, meeting booking and future marketing operations.
Afrihost is used for the domain and email only. The website itself is hosted through HubSpot, so there is no separate traditional website-hosting layer to manage.
A shared design system across the site.
Shared CSS and JavaScript
One design system controls typography, spacing, colours, navigation, responsiveness and common interactions across the website.
Connected booking and enquiry paths
Discovery-call links and contact routes connect the website directly back to the sales process.
SEO and AEO foundations built in
Core pages use clear headings, answer-first sections, internal linking, descriptive service language and case-study proof so later visibility work can expand the site rather than rebuild it.
Built directly inside HubSpot, not mocked up outside the platform.
These screenshots show the actual V2 website running in HubSpot and the Design Manager structure used to manage the website files and templates.
WHAT THIS PROJECT DEMONSTRATES
Website work can be part of the wider operating system.
When the website, CRM, forms, meetings and reporting live closer together, it becomes easier to maintain a connected customer journey and a cleaner sales process.
Explore digital and business systems support →NEED A SIMPLE HUBSPOT WEBSITE OR LANDING PAGE?
We can build it around the process it needs to support.
From enquiry pages to simple business sites, the goal is to connect the website back into the wider CRM and operational flow.